Built to help you keep showing up

Zarello began as a personal tool, built to support its maker's own first steps in posting online. The same three things kept getting in the way: not knowing what to post, not making time to make it, and not knowing whether anything was working.

• Gives you ideas for your niche, each with a hook, and lets you keep the ones you like.
• Lays your week out on a calendar, with reminders and a streak to keep you steady.
• Helps you write the caption, hashtags and script, in your own voice.
• Lets you log how each post did, then writes a short weekly review of what worked.

• It doesn't post for you. You publish on the platform yourself, and Zarello never connects to your accounts.
• It doesn't promise reach, followers or virality. AI suggestions are a starting point: read them, change them and use your own judgment.
• It doesn't guess when it doesn't have enough to go on. If you've only logged a couple of posts, the weekly review says so.

Zarello is early and improving steadily. If something is confusing or missing, we'd like to hear about it.